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Edmonton is buzzing with a green wave as matcha lattes take center stage in local cafés and trendy pop-ups.

Dubbed “The Matcha Moment,” this craze has residents swapping out traditional coffee for the visually striking, earthy Japanese tea.

Café owner Sarah Proudlock and expert Kelly Yu note that the drink’s popularity is partly driven by its photogenic pairings, like the strawberry matcha latte, which sells briskly at Boa and Hare in Chinatown.

However, there’s cautious optimism about its staying power.

Yu stresses the importance of authentic preparation and transparent sourcing, with Boa and Hare offering classes to educate locals.

Some believe matcha-centric cafés will last, while others riding the trend may not.

As Edmonton’s café culture thrives, locals wonder: will matcha become a staple, or is this just a fleeting trend?

Beer Yoga at Endeavour: Combine wellness with your favorite brew in a fun, relaxed yoga session held right in the brewery. Date: February 27, 2026 (7 PM) Location: Endeavour Brewing (St. Albert) Cost: Paid ($21.69) Click for details

Black Coffee Social: Celebrate Black History Month with a specialty brew and community conversation at a local favorite spot. Date: February 28, 2026 (11 AM) Location: Gusto 101 Cost: Paid ($28.25) Click for details

Hands-on: Ravioli Making: A culinary workshop where you learn to make traditional Italian ravioli from scratch. Date: February 28, 2026 (7:30 PM) Location: Eataly Yorkville (Online/Touring event) Cost: Paid Click for details

Blind Wine Tasting: Challenge your palate at this interactive blind tasting event featuring a variety of local and international wines. Date: February 28, 2026 Location: Frank's Pub + Color DeVino Cost: Paid ($50.00) Click for details

Lunar New Year Food Tour: Explore the flavors of Chinatown with a guided tour of local eateries, featuring traditional Lunar New Year dishes. Date: Late February Location: Edmonton Chinatown Cost: Free to browse/Paid for food Click for details

Braven Lobby Bar Happy Hour: Enjoy an elevated atmosphere with deals on draught beer, select wines, and bar rail spirits. Date: Daily (11:30 AM – 5 PM) Location: ICE District (JW Marriott) Cost: $9 - $12 drinks Click for details

Blowers & Grafton Happy Hour: Get a taste of the East Coast with specials on lager, highballs, and their famous fish tacos. Date: Daily (2 PM – 5 PM & 9 PM – Close) Location: Whyte Ave / Windermere Cost: $4.95 - $7.25 snacks Click for details

Central Social Hall: A popular downtown and St. Albert spot with significant discounts on beer, kettle chips, and dips. Date: Saturday (3 PM – 6 PM) Location: 109 St & Jasper Ave Cost: $4 - $6 drinks Click for details

Cactus Club Cafe: A staple for "Sunset Menu" deals, featuring discounted cocktails and small plates like gyoza and sliders. Date: Daily (3 PM – 6 PM & 9 PM – Close) Location: Jasper Ave / West Edmonton Mall Cost: $5.99+ food specials Click for details

Hudsons Canada’s Pub: Known for its lively atmosphere, offering "Happy Hour" pricing on house highballs and pints. Date: Daily (2 PM – 5 PM & 9 PM – Close) Location: Whyte Ave / WEM Cost: $5 drinks Click for details

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